Copyright © 2021. Quaker Oats Positioning Healthy food to families. “It’s actually a good idea from a sustainability standpoint,” responded Lilienfeld. Mar 18, 2014 - Packaging design for new Quaker Oats project. “Purists, however, would likely want straight rolled outs, in bulk paper bags. The packaging creates the look of a tasty treat by highlighting the main fruit/spice ingredient for each container. But having a healthy meal that is super convenient to make is such a plus. Please have product available when contacting us. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Packaging Operator (Former Employee) - Columbia, MO - December 3, 2013 The Quaker Oats company is food production factory that is also partnered with Frito Lay and PepsiCO. Not looking for anything specific? Do I have to cook them overnight? “If it is aimed at Millennials, I don’t think the graphics appeal to a younger crowd.”. However, there was something that bothered me about it right off the shelf: I thought the do-it-yourself version was so simple there didn't seem to be a need for a prepackaged version. Browse by category: email Email us Email Now Both.In 1997, the Food and Drug Administration made the first food-specific health claim for oatmeal, allowing Quaker Oats to display this claim on product packaging: “Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease.”.Here is everything you need to know to make your favorite Quaker Oats from old-fashioned or instant or steel … quaker.co.uk or UK 0800 0324490 ROI 1800 509408 Weekdays 9am - 5pm Consumer Care, Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. Applies to UK and Republic of Ireland only. Contrary to Pierce’s opinion, Lilienfeld felt that a paperboard cup would actually have been the better alternative for the packaging. “One could argue that this is a clean label from view that most consumers actually paying attention to such things would likely know what quinoa and citric acid is. Having a clean label is all the rage these days and my personal view was that the ingredients statement for Quaker Overnight Oats included constituents with which I was familiar and could pronounce. • The color of the lid’s skirt matches nicely the color throughout the label. Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. That year, the enterprise itself was taken over by PepsiCo. Quaker Instant Oatmeal expanded from pouches to cup packaging in 2000, making portable eating even easier. Usually these cups are paperboard rather than plastic (#7 Other). It’s helpful to see the product inside, from the top and the bottom. Quaker Oats, which is owned by PepsiCo, plans to remove the Aunt Jemima image from packaging and change the brand’s name toward the end of the year. But it signals that this is different—and it is: Chilled oat cereal. Kicking off with ‘Oat’ober – a play on the word to help generate sales outside of the typical porridge months that resulted in Quaker having to work overtime to keep up with demand. The packaging comprises the following: The design scheme is classy, tasteful and presents a very nice, just-right balance of elements and information. Overall, I would rate this package quite highly. Then it struck me that “I could do this so easily myself at home but then don’t" thinking is what comprises a considerable portion of the food packaging business; for example, prepackaged precut fruit. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. The new eco-friendly store in Middleton contains 15 huge refill stations, with Quaker Oats one of … It’s now almost two decades later and Quaker is still very much a part of Pepsi. “I would have done the entire thing in paperboard packaging,” he says, “which would have added vibrancy to the graphics and a more upscale look. www.quaker.co.uk Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. That is a unique feature for packages in this product segment. Quaker Quality Promise We're here to help. In short, four heads are much better than one. Original Microwaveable Oats Win 1000s of Amazing Prizes 2021 is a new year, and we want to help you start proper! But, what do I know about oatmeal marketing?”. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. Feb 18, 2019 - Packaging design for new Quaker Oats project And the clear overcap only works because the inner lidding is also transparent. Packaging Digest is part of the Informa Markets Division of Informa PLC. Applies to UK and Republic of Ireland only. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that th… Quaker Oats announced Wednesday that it will change the packaging for Aunt Jemima syrup and pancake mix, acknowledging that the brand’s name and image “are based on a racial stereotype.” The pancake brand, which originated in 1889, has long featured the image of a Black character named Aunt Jemima, which was inspired by a minstrel song and was often seen as … To my surprise, he found several favorable attributes with the concept. Delicious Quaker oats with nuts & seeds for a vibrant bowl of muesli View this range Golden syrup breakfast on the go Quaker Porridge to go Breakfast Squares are delicious hearty baked squares View this range Our Story. Item information. Ingredients assessed: Is this a clean label? To gain a wider perspective I sought advice from three close, diverse contacts—in packaging, in sustainability and in food science—who I asked to assess the product. All rights reserved. I worked on the production line in the Large and Mini line packaging area. That would be Quaker Overnight Oats, a prepackaged 65g/2.29oz netweight version of the above that provides everything needed—base ingredients and container—except the milk. From Wake-up to wind down there's a Quaker product for every taste, Yes! Indeed, what do any of us know about oatmeal marketing, compared to Quaker Oats? And maybe a spoon? This item: Quaker Oats So Simple Original Microwaveable 27g Sachets X 60 (Packaging May Vary) £8.36 (£5.16 / 1 kg) Quaker Oat So Simple Golden Syrup Porridge Sachets, 50 x 36 g £8.33 (£4.63 / 1 kg) Uncle Ben's Microwave Rice Mixed Selection (Pack of 12), 6 x Golden Vegetable 250 g, 6 … In 2001 a new chapter in the story of Quaker Oats got underway. 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