Different companies adopt a variety of methods to do marketing for the promotion. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. In general, there are three main categories in which product launch emails are used. How will it contribute to the consumers’ lives? The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. How will it contribute to the consumers’ lives? For example, if you’re writing a press release about a new line of natural beauty products or cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. Mar 22, 2016 - Product Launch emails. Announce New Product or Service. If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. A well written press release will also help you drive attention and generate enough media hype around your new product. Explaining the value of your product is an essential part of your communication. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. Sweet! Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. Sample of a New Product Announcement Letter. Jump To: New Product Press Release Examples. However, for the best results, I recommend reading this whole post. You can guide your users directly to the new feature and show segmented messaging to help them get adopted. You don’t need to include a laundry list of every single item that’s included in your new product. View Details All Versions. Copied! Headline – an attention-grabbing headline about your product. File page: 1. That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. Can you somehow compare it to the products offered by your competitors? Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Writing and pitching product launch press release is no different from any other press release. But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? Excellent examples. New Employee Announcement Email Sample. New Product Announcement Email is written to the customers on the launch of a new product. ). Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. Addressee Address City, State Zip. Come and visit our branch nearest you for this wonderful new product. New Born Baby Announcement Letter The 3 Key Components . Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. Announce the opening of your business, and add a brief message about your service or product. A new or growing business may take this opportunity to market their establishment within their local community and to their fellow supporters. New feature release emails. File type: DOC | PDF. Launch it using this press release template in Word. It includes everything you need to have the correct format. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. 5. Hello mates, I hope you all are having a nice day at work today. That includes a clear message and call to action. I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). Thanks for compiling this. The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. One of such methods is to write new product launch announcement letter to its old customers. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Product announcements aren’t something to just “do” without previous planning. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." Marketing is the key factor for the promotion of a product. August 2, 2013 by … What? Finding time to do the shopping is sometimes nearly impossible. If the business or office is an extension of a known business, explain that relationship. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Informing journalists and customers about your new product is very important. A press release can be very helpful when it comes to letting people know about your company’s new product. Write a great description of the product’s main features. Let’s go over these press release basics in regard to writing about a new product. For this reason we are pleased to announce our new on-line shopping and delivery service. 12+ Sample Announcement Letters Announcement is a proclamation or declaration of some happening, future event or something that has taken place. Company Name or Letterhead Address City, State Zip. [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Thus letter announces a special event or an occasion that people need to be aware of. Why is it worth writing about this particular product? Our users have seen 50% higher adoption rates on new features thanks to product tours. I am very pleased to inform you all that a new employee, [write name of employee] has joined us today at x department as [write their designation]. I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). Announce your new product — Send it 1 week before the launch. Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. The specific content e-commerce brands include within an announcement email can vary significantly. Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? Dateline – to confirm that you’re providing the most up-to-date information. by emily on May 29, 2012. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Example Letter #2. Lead – a brief overview of the story, including answers to the questions: Who? Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. Useful material when it comes to product launch email campaign. Creating an account means you’re okay with GrowthHackers's. I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. By now you should know the basics of creating an effective product press release and pitching it successfully. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. Date. When writing such a letter, it is important to use an optimistic tone and a formal language. If readers are asking themselves “so what?”, then you’re doing it wrong. The success of your new product press release getting published in the news can often decide on the success of your product/sales. Announcement emails. You’ve worked hard. If you or your customers have to launch an online digital product such as PSD templates, themes, software or an app. With what effect? New product announcement email example What makes it different from other products? You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. Like how you have chosen examples of established behemoth brands like Apple to smaller ones like Prezi! Does your product come in different varieties and sizes? You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Moment. The link has been copied to your clip boardy board! You’ve gotta be signed up first to do that! Makes sense, Gergely :) Any other such companies at the top of your mind? Have a merry Christmas and a prosperous new year! You can also see all that in the designs of the below given 31 examples of the product … How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. It includes everything you need to have the correct format. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get your product seen by your target audience. It clearly states the name of the product as well as the number of the newest version. You’re already sold on your product. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Email design. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. Great product launch emails aren't just a fantastic way to sell more products. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! Here are 14 of the best product launch emails for inspiration. Announce New Product or Service. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. If you’re short on time, check out our new product announcement press release template. Download Sample New Product Announcement Letter in Word. Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. Remember – your headline needs something that’ll get your audience intrigued. Email newsletter design. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. The product launch announcement is a set of activities aimed at promoting a new product. WE WANT TO EARN YOUR DEEPEST TRUST. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. It’s doesn’t make sense to write about a product that seems just like every other, does it? More Related to Announcement Letters. Make it count! Why? Email inspiration. Example 9: Letter of New Products. Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. File size: 14.05 KB Search. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. Focus on specifics. However, for the best results, I recommend reading this whole post. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) Clearly articulating the benefits of your new product or service can pique the interest of customers. The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. Can you somehow compare it to the products offered by your competitors? > Announcement Letter Sample > Announce New Product or Service. New functionality without proper announcement is a wasted opportunity. These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. Gentlemen: This is to inform you that The (Name of the Company) is now open and is located at 2345 St. Avenue Road, New York. Jump To: New Product Press Release Examples, new product announcement press release template, FIND MEDIA CONTACTS INTERESTED IN YOUR PRODUCT, New Cosmetics Product Press Release Example, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. We do also share that information with third parties for analytics. Got a new product or update? See more ideas about email newsletter design, email design, newsletter design. A new product introduction letter aims at marketing a new product to existing or potential customers. I want the name "Doe Product" to be synonymous in your mind with quality. This product is available only this December until supplies last. I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). You still need the standard press release format. By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. Stay away from boring titles such as [Company] Launches “New Product”. Nice post, Lucia. Is there a formal product launch ceremony? One email blast won’t make the sales pile up. Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. Wrapping up your letter with the new product’s or company’s slogan is a unique idea. If you have a bit of time, it’s worth doing some more in-depth research. Please copy the link manually. March 20, 2013 A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. Word 2003 (.docx) Adobe Reader (.pdf) Template Details. Yeah, keep dreaming. Describe the product. To make product updates effective, pay attention to your targeting and how you communicate. Flash isn't supported. Subject: Introducing a New Joining. Use the feedback box below if you have a question, comment or general feedback. SampleEmails.com. Press release with product announcement. Your team has worked too hard to not give your new features the attention they deserve. What makes it different from other products? Include the following in your product press release: A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product. One of the best practices is to use a single column layout for the new product announcement email template. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. It’ll improve the chances of your product press release getting picked up and published. Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. Example Sentences New Product Announcement Email. 31 New Product Launch Email Template Examples. What is a product launch announcement? If you’re short on time, check out our new product announcement press release template. Include the name and images of the product, the launch date, and the main benefits. Media contact information – the author or company’s/agency’s contact information. Why it works: This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment.. Get inspired for your product launch email campaign by these 25 email design examples. However, remember to avoid attachments as much as possible. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. You’ve gotta be logged in first to do that! Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. Writing Effective & Sample Emails. How to Announce a New Product on Facebook and Twitter Ecommerce Marketing ecomdash Jan 19, 2017 Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. An easy way to find relevant media contacts interested in your product is by using a media contacts database. Otherwise, invite him/her to visit your retail outlets to have a look at your new creation. Get inspired for your product launch email campaign by these 25 email design examples. Feel free to use these email templates for when your product … If only. More than synonymous--I want them to be one and the same. Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. See the samples. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. Depending on your product and target audience, you’ll want to focus more on one or the other. Stick to the point and mention the objectively superior qualities of your product. Effective letter mentioning its features and special offers. But in 2019, offline activations are becoming a big part of online campaigns. When? If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. Warm regards, Keith Johnson. Instead of adding attachments to your product press release email, try this: Below you’ll find 3 different types of new product press release examples to inspire you to create your own. 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